Client
Såndgøld
Såndgøld Alpine Glamping
Defining the commercial model of a founder-led concept
Challenge
The situation
The founder wanted to ensure the concept could scale commercially while maintaining a strong brand identity.
Goal
My focus
Working closely with the founder, I helped define the commercial DNA of the concept: building a direct-first distribution strategy, aligning brand positioning with revenue management, prioritising investments based on commercial return, and structuring a scalable commercial framework.
Solution
Result
A clear commercial model supporting sustainable growth while protecting the concept's identity.