Client
Almanac
Almanac Hotels
Bringing commercial clarity to a growing luxury hotel group
Challenge
The situation
Commercial activities across sales, marketing and revenue were not always aligned. Teams were busy, but priorities were not always clear and decisions were often reactive.
Goal
My focus
Working closely with leadership and the commercial teams, my focus was to bring greater clarity and structure to the commercial organisation: aligning sales, marketing and revenue priorities, creating transparency around commercial performance, structuring decision and reporting processes, and helping teams focus on the initiatives that drive the majority of revenue impact.
Solution
Result
Clearer commercial priorities across the organisation. More focused teams and stronger alignment between leadership and operational departments.
