Client
7Pines Hotels & Resorts
7Pines Hotels & Resorts
Building the commercial foundation of a luxury brand
Challenge
The situation
Launching a new luxury brand requires more than positioning and design. It requires a commercial infrastructure that supports international distribution and long-term growth.
Goal
My role
I contributed to establishing the commercial foundation of the brand: defining the distribution strategy, aligning sales, marketing and revenue processes, positioning the brand within key luxury travel networks, and supporting the development of scalable commercial structures.
Solution
Result
A clear commercial framework supporting the brand's successful market entry and further development.